![]() ![]() Swiping up and down will switch between articles, and tapping will open them. This personalization is only likely to improve with Flipboard's acquisition of Zite, a news aggregator that focuses on finding content that is relevant to each individual and often can´t be found on social network or other news aggregation sites. It really makes short work of powering through your main content feeds, and it looks good and works well enough to vanish into the background as you use it.You can save articles to your personalized magazine to read offline later or share with friends, like and comment. ![]() Especially if you already use it on the iPad. I think this feature is the Groupon of content: fun, sexy, but ultimately not something you rely on, nor is it a feature that builds the customer loyalty that the content providers need. Flipboard may actually do it better, but I question the emphasis on algorithmic content recommendation. Several news reader apps (like Zite and News360) are likewise attempting to help readers with "discovery" of content. If, that is, I wasn't already a thousand articles behind in my other feeds-the subscriptions I have signed up for and the non-algorithmic feeds coming from my social connections on Twitter and Facebook. I found, in a very brief test, that Cover Stories did a good job of finding articles I didn't know about and that I would be interested in reading. As you interact with Cover Stories, it's supposed to get better. A "Cover Stories" feed correlates your reading behavior with that of people in your social circles to get you articles it predicts you'll like. The new version of the app shows where this is going. Screenshot by Rafe Needleman/CNETįlipboard CEO Mike McCue has said he's taking the service in a new direction and layering in new socially aware article discovery features. Flipboard can't do as much on the iPhone's small screen as it can on the iPads, but it still makes content feeds, and articles, look good. ![]()
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